As the demand for high-quality captioning – live and post-production — continues to rise, we are recognizing there are several audiences for our services. This article by Mary Elizabeth Williams at Salon.com helps explain who all of our consumers are.  Examples:

• 2020 UK Office of Communications study found 18% of the population regularly uses captioning, but only 20% of those viewers were Deaf/Hard of Hearing.
• Improves viewer’s comprehension and retention of information, as well as recognizing and defining words.
• Assists with learning a new language or improving reading skills for children and adults.
• ADD and cognitive impairments benefit from the higher levels of engagement when using captioning. It “provides an immersive experience that correlates to higher levels of enjoyment, satisfaction and retention.”
• One user noted they like using captioning so they can listen to music while still keeping up with the action on the television (sporting events).
• Allows families with a family member with hearing loss to set lower volume levels and allow family members to speak to each other during events without a loud, blasting TV.
• Easier to understand programs with heavy accents.
• When traveling, you can enjoy personal programming with captions and not interfere with those around you.

Follow the link to read the rest of the article!
https://www.salon.com/2021/04/04/why-your-brain-loves-closed-captioning